ABOUT

Hi, I’m Gaby. I take an interdisciplinary approach to design.

Good design requires a solid understanding of what makes people tick. The trouble is, people often behave in ways you don’t expect. After all, we are creatures of emotion, not logic; of unconscious drives, not rational thought. We often don’t know know why we do the things we do. We are a mystery even to ourselves.

I am fascinated by the fickle nature of human behavior (I write about it here) and I am constantly trying to understand the human experience just a little better. I believe that in order to do so, you must look at it through multiple lenses.

With a major in Human Biology and a minor in creative writing from Stanford University, I view the mind as a scientist and as a storyteller; I understand both the biological basis of thought and the emotional inner life each and every one of us has. My experience making and selling art taught me about the subtle ways visual form influences us; it can distract or focus, delight or sadden, call people to action of push them to look the other way. And my time as a varsity college athlete showed me how the body and mind work together to shape experience.

I combine knowledge and passion in multiple disciplines to create better UX, using my unique background to design neat things that speak to the complexity of human behavior. I particularly love creating things that broaden perspectives and motivate positive behavior change.